VMWare allowed their main competitors (Citrix, Microsoft, and Sun) to set up exhibits at last week’s VMWorld 2008. Apparently, they’ve done that every year. It shows they’re confident in their product, and it provides serious incentive to stay on top of their game. Competition is good for the customer, the technology, and for the competitor who is willing to do the hard work to compete.
Microsoft could learn something from VMWare.